For agencies
Bali Property Portals for Agencies Compared (2026)
Where a Bali agency, developer or land agent can list villas in 2026, compared on what each channel costs, who sees it and what the agency has to maintain, from each one’s own pages on 22 October 2026.
Updated 25 October 2026 · 7 min read
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The channels side by side
Each row is described from the channel’s own pages as they read on 22 October 2026. Where a channel publishes no price, the table says so rather than guessing; prices change, so check each page before you choose.
| Channel | What it is | Cost to list (as of October 2026) | How listings get there | Who it reaches |
|---|---|---|---|---|
| Baliestate | Bali-only portal for rentals, homes for sale, off-plan projects and land | Silver USD 100 a month plus commission, unlimited listings; Gold USD 500 a month plus commission | Read daily from your website; no feed or exports | Renters and buyers searching Bali in nine languages, matched requests from housing groups |
| Rumah123 | National Indonesian portal | Rp2,588,000 a year (150 listings), Rp3,188,000 (300), Rp5,588,000 (600) | Entered by the agent, with credits and paid boosters | Indonesia-wide; listings cross-posted to 99.co |
| Lamudi | National Indonesian portal | Credit package shared with OLX; no price published on the pages we read | Entered by the agent; each ad runs 45 days, each repost uses a credit | Indonesia-wide, on Lamudi and OLX |
| Bali Home Immo | Licensed agency in Canggu with its own listing site | Not published; agreed in a listing agreement | Owners or their representatives, after an inspection and document check | The agency’s own buyers and renters |
| Facebook, Telegram, WhatsApp groups | Community groups | Free | Posted by hand, within each group’s rules | Renters posting what they want; buyers rarely |
| Your own website | The agency’s site | Hosting and the time to keep it current | You | Whoever finds it on Google, in AI answers, or through the sites that read it |
A Bali-only portal: Baliestate
Baliestate is built for one island and for foreign renters and buyers, and takes an agency’s listings without a feed. An agency signs up with Google or an email, adds its website, and every villa, project and rental on it is read each day: new listings appear, price changes follow and withdrawn villas come down. Listings are named with the agency, unlimited on Gold, and each one shows how its price compares with the median of similar listings in the same area and size band. Off-plan projects and land plots have their own pages by area, apart from completed homes.
It lists only what its partner agencies and developers publish on their own websites, and its market figures come only from those listings, refreshed daily. Silver (USD 100 a month plus commission) lists with pricing against comparable homes and the enquiries about each listing sent to the agency. Gold (USD 500 a month plus commission) adds the agency’s side: unlimited contacts from buyers and renters in housing groups, each request matched to the agency’s own inventory, a 24/7 AI agent that replies with matching villas and a viewing slot, and a view of how each listing shows on Google and in AI search.
National portals: Rumah123, 99.co and Lamudi
Rumah123 and Lamudi cover all of Indonesia, and their agent pages are written in Indonesian: they are built for the national market, of which Bali is one province. Rumah123’s three agent packages on 22 October 2026 included a listing quota, credits, a leads management platform, a personal website and cross-posting to 99.co; the larger packages added Featured and Premier boosters. Lamudi’s FAQ describes a package called POL (Paket OLX Lamudi) that places an ad on Lamudi and OLX together, a 45-day ad duration and one credit used each time an ad is reposted.
For a Bali agency selling to Indonesian buyers, or renting houses to Indonesian families, these portals reach people the Bali-only sites do not. For villas aimed at foreign renters and buyers, the listing has to be entered and kept current by hand, and the cost rises with the number of listings.
Agency sites and community groups
Bali Home Immo describes itself as a licensed real estate agency based in Canggu, a member of AREBI, with offices in Berawa, Uluwatu and Ubud, and its homepage showed more than 3,500 listings. Its own page says only owners or their representatives can list there, and that a listing agreement follows an inspection and a document check. For another agency it is a co-listing partner or a competitor, not a channel to buy.
Facebook, Telegram and WhatsApp housing groups cost nothing and are where most of the demand starts: in the month to 19 October 2026 Baliestate read 1,685 rental requests posted in them, 1,138 on Facebook alone. But a listing posted there is buried within hours, many groups limit agents to replying by message, and nothing in them is searchable by budget or bedrooms. Replying to a renter’s stated request works far better than posting an advert; the lead generation guide covers how.
How to choose
- Foreign renters and buyers in Bali: list on a Bali-only portal first. Baliestate lists from USD 100 a month plus commission, with no limit on listings.
- Indonesian buyers, or houses outside the villa areas: add a national portal, and budget for it per listing.
- Off-plan projects and land: choose a portal that shows them on their own pages, so a project is not compared with finished villas unannounced.
- Rentals: state a monthly price and the minimum term on every listing. On 6 October 2026, only 36% of the villa rentals Baliestate’s partners listed carried a usable monthly price, and a listing without one cannot be matched to a renter’s budget.
- Keep your own website as the one place every price is right. Sites that read it daily stay correct; copies typed into a portal by hand go stale.
List on Baliestate
Sign up on the partners page with Google or your email and add your website. Your listings appear without a feed or exports, with no limit. Silver (USD 100 a month) and Gold are paid by card in Settings → Billing. Enterprise starts with a WhatsApp message. Baliestate does not promise a number of leads, viewings or deals.
Common questions
What is the best property portal in Bali for agencies?
It depends on who the agency sells to. For foreign renters and buyers, the Bali-only portal Baliestate lists agencies’ villas from USD 100 a month and reads them from the agency’s website. For Indonesian buyers, national portals such as Rumah123 (from Rp2,588,000 a year for 150 listings on 22 October 2026, cross-posted to 99.co) and Lamudi reach people the Bali sites do not.
Where can I advertise a villa for rent in Bali for free?
In Facebook, Telegram and WhatsApp housing groups, within each group’s rules, and on Baliestate, from USD 100 a month. Baliestate reads your website every day, so there is nothing to upload.
How much does it cost to list on Rumah123?
Rumah123’s agent registration page on 22 October 2026 listed Silver+ at Rp2,588,000 a year (150 listings, 200 credits), Gold at Rp3,188,000 a year (300 listings, 350 credits) and Platinum at Rp5,588,000 a year (600 listings, 600 credits), each with cross-posting to 99.co.
What does it cost to list on Baliestate?
Silver is USD 100 a month, with no limit on listings. Gold is USD 500 a month plus commission, with unlimited contacts and a 24/7 AI agent; Enterprise is priced on a call. The partners page lists every plan.
Looking for a home in Bali?
Tell the Baliestate assistant your budget and dates. It replies in minutes with homes that fit and books the viewings.
Competitors as described on their own pages on 22 October 2026; prices change, so check each page. Baliestate’s count is the partners page’s live total on 22 October 2026. Rental requests: public Facebook, Telegram and WhatsApp housing groups, 20 September–19 October 2026, counted once each. Monthly-price share: villa rentals listed by Baliestate’s partners on 6 October 2026.
Sources and further reading
Related guides
- Listing on Baliestate: What Agencies and Developers Get, and What It Costs
- Listing Syndication in Bali: Why the Same Villa Shows Five Prices
- Lead Generation for Bali Real Estate Agencies in 2026: Channels, Response Time and Follow-Up
- How to Price a Villa Listing in Bali: A Comparables Method for Agents
- Where Bali Rental Demand Is: 1,685 Requests by Area, Budget and Size (for Agencies)
- SEO for Bali Real Estate Agencies: Getting Listings Found on Google and in AI Search